Questions: Audience RESEARCH

1. What format do you use to watch music videos?

2. How frequently in a week do you watch music videos?

3. What is your favourite genre?

4. Have you ever gotten into a recording artist after watching one of their music videos?

5. What would you say are some common features of a video is the genre of alternative pop?

6. Can you give a few examples of music videos that you think are successful? Why do you think they're successful?

The plotline of my video follows a girl who has difficulty distinguishing real life from her dreams.

7. What costume choices do you think should be included?
8. What settings/ scenarios would you expect to find in a dreamscape?

9. Has a music video ever had a strong emotional response from you i.e. stunned silence or tears?
Eg?

10. Have you ever watched a music video that made no sense or had an annoying plotline? Eg?

11. Do you think music videos are a valid art form or simply a means of distributing and marketing a musician?

Second Survey

SURVEY

I sent around a survey to my friends not too long ago asking questions about their music video consumption habits and preferences. Here are the results :)

https://www.surveymonkey.com/results/SM-RXTLJ8TC/

66.7% were 16-20
33.3% were 21-25

66.7% used youtube to watch music videos
22.2% used Music TV
11.1% said they dont watch music videos.

In terms of frequency of watching videos, 1 respondent watching MV's at least once a day, 3 watch them multiple times a week, 3 watch them at least once a week and 2 watch them less than once a week.

All but one respondents have become a fan of an artist after seeing one of their music videos.


Question 5 was 'What is your favourite music genre'. It garnered some varied results.
-RnB
-Metal
-Soul
-Dance/ Electronic
-Alternative/ indie
-80's funk
-Dance
-Pop

Question 6 asked what some common features of alternative pop were.
-Lots of colours
-Surrealism
-Black and white
-Flowers
-Slow motion
-Dark set
-Distinctive costumes
-Artist being in the video

Question 7 asked which of a select number of features, was the most successful in music videos. The top rated feature was narrative, a story  you can follow. There will be a narrative in my video so I'm glad the results have turned out this way.
The second highest rated feature was creative editing i.e. use of black and white, slow motion etc. I plan on using slow motion in my video so this is promising. The third highest rated feature was joint between having the artist in the video, and intertextuality, both at 44%. I will be doing both of these things in my video so that's again, very promising. I'm also using a different time era as a feature which came in fourth as a rated choice.