NOW ANALYSIS

So straight away in this video we see that theres a white fog over everything which seems to be a common theme for music videos these days.

Frontman Hayley Williams is facing off with an army man. Shes leading a rebellion of some description.

She nonchalontly sings whilst walking in slow motion through a battle field.

The video uses various different colours of flares to create massive billowing clouds of coloured smoke which are really effective in making a turbulent/ warzone atmosphere.

As well as coloured flares, the video also features paint powder which is thrown around onto the people in the video. This creates a really nice effect as the paint lingers in the air and makes the sky multicloloured. It generally looks really cool.

The plot of the video, rebels vs order, concludes with Hayley Williams hugging the general army man. He seems to look touched and fighting ceases. Love conquers all.

It is quite touching to be honest.

SHADOW MOSES ANALYSIS

The cinematography for this video is unlike anything I've ever seen. The focus of the camera seems to switch left and right constantly its quite jarring to watch but in an interesting way.

I really like how these two shots compliment each other.

 

If its at all possible i'd really like to use flares in my project I LOVE the way they look theyre so dramatic.

  The video is, for the most part, set in a foggy white setting, possibly snowy. It's quite mysterious and the focus is mainly on the frontman of the band.

The video also has cutaways to a rocky beachy setting.

Slow motion is used quite a lot which I am a fan of. I especially liked the use of feathers in the video, resting them on the drum kit and letting them explode with the cymbals.

ACCEPTABLE IN THE 80'S ANALYSIS

This Calvin Harris track was released in 2009 which would explain why the video quality is quite low.

As we've seen in other videos, this video uses a lot of block colour backgrounds. In front of them are dancers and Harris himself.

This music video uses a Brady Bunch-esque split screen tile effect which I'd like to try to replicate.

The video goes odd and kind of gross following two scientists as they dissect some sort of animal and use its body parts for cosmetics and medicine.

WE CAN'T STOP ANALYSIS

We Can't Stop is a highly successful single from the 2013 album 'Bangerz' by Miley Cyrus.

The video for this song is really fun. The focus is on Miley. She looks very glam and is seen dancing and rolling around on the floor alot.

The video stretches over what seems to be the course of one night, showing Miley and her friends dancing and then hanging out on a hill as the sun rises.

The video has an artist random quality to it. The cutaways are odd.

This girl is really excited by a smoke machine as shown in her slow-mo moment of fame.

 Now this shot is actually really cool and creative and weird and I love it. At first you look and think that theyre toasting marshmallows on coloured candles but when you look closely you see that the 'candles' are actually lighters with the mechanisms taped down so they stay lit. It juxtaposes with the ornate candlabra: old vs new.

 This guy loves money so much he's eating it.

 Another weird shot of someone 'cutting off their fingers' and bleeding pink goop.

 This guy is almost as into bread as the other guy is into money.

From this video I've confirmed in my head that I want to have cool, weird cutaways throughout my music video.

I also really like the idea of projecting onto people which is something featured in the video.

ROYALS ANALYSIS

Royals is a really nicely engineered pop song by mainstream newcomer Lorde. The song was released in 2013.

The video opens with a shot of a road, seemingly filmed from a car. The car is driving away from the road. It's an overcast day in suburbia.

 The nect shot is a title screen for the music video which is something I'd like to include in my project: it's a sudden change of pace and really gets the audience's attention. I love how visually simple it is too.

 

Lorde herself is not the main feature of the video. She is shown lip syncing to her song in closeups and tight midshots.

The rest of the video follows the life of a young boxer and his friends. The way it's shot is stunning. The mood of the video captures the mandanity of his life in this suburbia. The colours in his home and of his clothing are dull shades of grey and brown. The sort of soft grunge tone of his surroundings give a feeling of longing and wanting to escape.

The use of water in the video is really lovely too. Theres a great shot of the boy completely submerged in a pool where he's right in the centre of the frame.

 It almost reminds of the film 'The Graduate' which like the video has themes of being lost and bored.

The video seems to follow the boys life over the course of multiple days, possibly weeks. There are shots of him with his friends both during the day and at night. I love how raw this video is, it seems so personal and real.

 The video ends with the same shot as it started with, a car driving through suburbia. This time however, the car is driving INTO the street, not away from it.